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20 Jul

We know what makes an app failed

Entrepreneurship now seems to be led by startups; particularly when 70-80% of young people are trying to invest and launch own startups. But what makes it more interesting is that many of these startup ideas are created with keeping mobile app in the core. No doubt it makes sense to launch app based startups mainly when 269 billion apps are expected to downloaded in year 2017 according to Statista.com.  As a result, logically, developers should be creating more startup-apps for mobile devices.

app failed

However, in spite of promising scenario, many mobile apps fail. Many startups have no choice but to roll back their apps even before their first anniversaries. Here are some common reasons why apps fail:

Incompetent app design

The first thing making people fall in love with your app is its design. No matter how great are the functions of an app, if it lacks at design portion, it will not be liked by users. But great design doesn’t also mean to make it utterly fancy and flashy by adding JQuery and parallax effects.

Great designs are in fact simpler. Take the example of Facebook app. It’s based on simple design with virtually no special effect. On the other hand, Google+ uses flashy features like drag & drop, hovers, etc but still, it has not been as successful as Facebook.

The bottom line is that adopt a design approach which is simple yet impactful. Apply an uncluttered menu style but do not let anything be complicated.

Poor marketing strategy

Besides anything, the key factor deciding the failure or success of an app is its marketing strategy. Startups invest enough time & energy in building their apps, launch them on the stores and then expect success. However, this delivers nothing but hopelessness.

If you are a technical person and launching an app then marketing your product may seem unimportant but believe it or not, no product moves out of shelves without marketing.

And marketing doesn’t merely end at optimizing app stores and writing some good blog posts. Whether you are a business or an individual developer, if you have invested your hard-work and time in app then go for a little serious marketing plan that covers paid ads, news & media coverage, press release publishing and so on…

Inconsistent application

Another reason causing failure to an app is it incompatibility of running on all the devices in single OS ecosystem. It generally applies on Android which runs in a variety of screen sizes and in result, mobile app developers need to put a bit more efforts to make their apps supporting every small-big device running the same OS. Also, give proper testing to the app for its consistency, performance, battery-consumption and crashes.

Too many or too little updates

First, understand the user-behavior for your app. Learn from reviews made by users and choose the negative ones. Explore what users with negative reviews have complained about. Once you have all data in your hand, start fixing the issues causing negative reviews. If it’s a time-consuming process, reply the user with ‘thank you to make issues noticed’ to you and then assure that you are working and will fix these issues in upcoming updates.

Now we come to the frequency of updates. Neither should an app be updated too many times nor for single time in too many months. Too many updates and simply too few updates – both will irritate users.

Not giving importance to customer feedback

When you have controlled the frequency of pushing updates, you have already learned the value of feedback. But if you do not understand the value of feedback, it simply means you are preparing to lag behind even if your app is already doing the best.

Give all due importance to customer feedback because it’s the only way to have an understanding of what users are thinking about your app.

Poor budget and monetary planning

Some apps fail after one or two years of their launch. The main cause behind their failure is poor budget or monetary planning. Often time trend or technology change puts burden of making changes in the app. Some startups with sufficient budget manage to make changes to their apps but many, who are already struggling with low or no return, found themselves helpless to take an action and thus they have no choice but to shutdown the startup.