Android is now a gigantic mobile platform. iOS, Windows and several others are far behind in race of popularity and acceptance in comparison of Android. This Google’s mobile OS leads in both smartphone and tablet consumer segments. In September 2015, Android platform had 1.4 billion 30-day active users globally, according to an article of Techcrunch.com. It’s undoubtedly a big number but incomplete without mentioning the role of Android app development companies.
These companies have been creating Android apps since the launch of Android platform. Today, the Google Play Store has more than 2 million apps – it’s all because of several Android app development companies and individual developers who created apps and published them on Google Play Store.
Now many businesses are implementing their internal and external mobility solutions on Android platform. But not all of them will succeed. A handful of them could really improve business processes with mobile apps and rest will test nothing but sour grapes. Their apps will fail.
What goes wrong so that app fail? A quite obvious reason because of that many business apps do fail is the inability of Android app development companies to understand what exactly users want. Not all developers do understand the art of creating app.
Yes, the art of creating apps! Of course app development is a scientific process but without art, most of apps fail. Developers often focus more on programming part and miss the fundamentals of designing which involves UI and UX experiences.
But creating a winning app doesn’t take anything additional or costlier. All it takes a little carefulness and then, it’s easier to procure an app which isn’t only productive and functional but in the mean time, aesthetically great too.
Don’t miss to be responsive
You must have heard the term responsive web design. This approach allows web developers to build a website with cross-browser /cross-platform compatibility. Websites are created in a way so that their design would not get distorted on various devices. Latest Android versions support responsive designs and thus, apps are able to scale themselves as per the size of device’s screen.
Do not ignore fragmentation
Fragmentation still exits. Early developers used to build two different layouts for each screen so that app automatically shows up the most appropriate screen; however, it was not the best solution to deal with fragmentation issues. This issue can be solved by using responsive design but then, there is OS related fragmentation. Today, Android devices in service are running different versions of the platform. As of a latest article of Androidheadlines.com, nearly one sixth of devices are still running Android Jelly Bean (version 4.1, 4.2 or 4.3). 29% of all devices recently visited Google Play store running Kitkat, 35% are using Android Lollipop (either version 5.0 or 5.1) and 15% are running Android 6.0 Marshmallow which is also a year old OS. There isn’t any data available about how many devices are using Android Nougat. Not customizing an app for the variations of Android will return in failure.
Do not neglect social integration
Social platforms have magical powers. If you need rapid promotion and marketing of products at lowest investment, nothing proves to be better than social platforms. Social integration can be quite rewarding for an app. It’s a quick way to get wide recognition. Take the example of a gaming app that lets users share the score on social apps like Facebook and Twitter. When users share their gaming scores on social platforms, they unconsciously promote your app and inform others that they are using it.
Let the icon make an impression
Icon is the first impression of your app convincing users to install it in their device. Expert Android app development companies know that icon is one of the vital factors that increases the number of downloads. Make sure that your developer is creating an attractive icon for the app because if it’s not attractive, the app will fail to appeal users. It’s the icon that separates an app from hundreds of similar ones.