If you are thinking of rapidly launching a mobile app for your business, it’s strongly recommended that you consider the MVP approach.
Businesses need apps and they hire developers to get these apps implemented. Sometimes, these apps are the supplement or compliment of an existing business or process but in most of cases, an app itself serves as a channel. Apps created with this approach are still in the “idea” phase because a lot of things are left to be implemented later. In some cases, a company has raised a little money and typically done some researches for their users and market to validate their idea.
The first thing asked by developers in this situation is: Have you heard about the concept of MVP?”
Based on what level of exposure they have received for MVP, here is the explanation what exactly it means and why it’s a vital concept when it comes to mobile application development.
So what is an MVP which stands for Minimum Viable Product?
An MVP is more of a concept or philosophy than a particular process or technique. It aims at getting something to market as soon as possible and is addressed to real people to solve their problems and then is added with more features based on their feedback, not on the assumptions.
But it’s not easy to assess how many features and functionalities will make up a MVP. It’s because every business wants to put their best foot forward. So, why would anyone will launch an app which is not finished?
The suitable answer is that because businesses are in hurry, they should not waste their precious time and resources on anything which is not necessary to their processes or offerings. Now the only way to discover what kind of app you need is how people are using it.
It means that when making an MVP for an app idea, you don’t have to launch an unfinished product.
But in different prospective, no product (particularly an app) is ever finished. Development and improvement keep on going.
Here is a good example whole world knows about that.
Remember when you first time used Facebook. Did this social site look like as it does today? Is the same Facebook that Mark Zukerberg envisioned in Harvard?
Of course it’s not. It’s because many technologies that Facebook relied on today were not even existed back in 2004 when the site was first launched. They launched it with very few features, which other similar websites of that time did already have but it defeated them all and became successful.
The key reasons how it happened is that team behind Facebook has consistently been assessing, iterating and evolving its product. They never launched Facebook as a complete product, and then sit back. They have been building it regularly, instead. For now, new code changes are pushed live, twice a day, every day.
Similar happened with Twitter. In the beginning there was no retweet button but then they noticed that users were manually copying popular Tweets with prefixing “RT” (re-tweet). This encouraged them to build the feature into their platform but still, it was an unfinished product.
What does an MVP mean to your app idea?
The term MVP in itself is quite biased. Where will you stop and how far you can take an idea so that it will be considered as an MVP. Which features should be focused in the primary release and which ones should be left to be added in later versions?
No one has answers to all the above questions and, it becomes more difficult to decide about that particularly when outsider developers are building app for a business they do not belong to. Still there are guidelines which help both a business looking for an MVP and a developer who is asked by business to convert it idea into an MVP.
- The app needs to look and feel finished
An MVP app needs to look and feel finished even if it will be added with several features in its upcoming versions. Here the ‘finished’ doesn’t mean complete but it means that it should be fully branded and designed with no bugs interfering its core functionality. Every visible nook and corner which is made of buttons, menus and several other things should work.
- The core functionalities need to work faultlessly.
The core functions that the app aims providing need to work faultlessly. If the app, for instance is a photo editing app then it needs to do that perfectly. It doesn’t need to have sharing and tagging capabilities but it should edit photos professionally and perfectly.
- Anything that has not to compulsory be automated can be started as a manual process
Practically, even fantastic app idea may hardly get a million users in the first month. Of course it would be nice to have custom and robust automated customer service platform but developing it will take more than enough time which in result also delay the core product. The smarter way is that you launch with manual functions in the beginning and add automated functionalities later.
- Make changes and additions quickly.
An important thing about launching a new app in the hope that users would accept it is to react how they are using it. Learn from their feedback and reviews and then keep improving your app. If you feel something to add or change as per the requirements of users, do it as quickly as possible.
- Stakeholders need to have patience.
There isn’t a clear method available for MVP development of an app idea and a lot of trial and errors are still involved in the process. If something isn’t satisfying someone, fighting over it the whole day will surely fail the product.
Conclusion – Entrepreneurs need to rethink what exactly it means to rapidly launch an app MVP which satisfies users, for the purpose the app is aimed at. Do not let product launched suffer because you think it doesn’t have everything you want to offer even if that “everything” is extra of the core functionality of an app.
Don’t hesitate and start building a Minimum Viable Product for your startup! We at Mobilmindz are happy to share our rich experience and provide our services to help you make your idea come true. To get a ballpark idea of how much your idea will cost, drop an inquiry at contact us page